The Irish Examiner


Grainne Dwyer


Ignas Laugalis

Art Director

John Martin


Emily Power

The “Superfans” Campaign for the Irish Examiner is a promotional campaign aimed at showcasing the Irish Examiner as the ultimate destination for sports enthusiasts and “superfans”. This campaign emphasises the newspaper’s longstanding commitment to comprehensive and in-depth sports coverage, establishing it as the go-to source for all things related to sports in Ireland.

As part of the Superfans Campaign for the Irish Examiner, eye-catching out-of-home promotions played a pivotal role in spreading the message. Photography stills from the shoot were displayed on billboards strategically placed in key locations, creating a visual spectacle that captured the essence of the campaign.

more projects