It’s Insurance, and It’s Chill


Chill Insurance


Ringers Creative


Dominic O’Riordan


Tim Fok


Zoe Brennan Whitmore, Fiona Dwyer, Gráinne Dwyer

“It’s Insurance and It’s Chill.” demonstrates the simplicity and convenience of Chill’s latest renewal app.

The campaign takes a fresh and humorous approach to some of life’s more stress-inducing moments, such as stumbling upon your ex with a new partner on social media. These relatable moments are cleverly contrasted with the ease of using Chill’s comparison site to discover the best insurance deals.

The campaign was launched across television, video-on-demand (VOD), and various social media platforms.

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