Our work

Cheeky B*stard

Artists

The Scratch

Label

Sony Music

Director

Sophie O’Donovan

DOP

Ronan Nissenbaum

Producer

Zoë Brennan-Whitmore

Director Sophie O’Donovan brings us back to the 90s for ‘Cheeky B*stard’ when Jerry Springer and Ricky Lake ruled daytime TV. Inspired by makeover segments from these very shows, Sophie recreates her very own makeover show using the members of The Scratch. Together we see each member transformed from dastardly punks to perfectly normal members of society. However, everything goes awry when our ‘punks’ don’t quite approve of their makeovers and the show’s host meets a bloody end.

more projects

See the Unseen

iNua

Embrace a Giant Spirit

Tourism Northern Ireland

Read My Lips

Irish Examiner

Not Home, Not A Problem

An Post

Two for the Road

Fís Éireann / Screen Ireland

Cheeky B*stard

The Scratch