Director Sophie O’Donovan brings us back to the 90s for ‘Cheeky B*stard’ when Jerry Springer and Ricky Lake ruled daytime TV. Inspired by makeover segments from these very shows, Sophie recreates her very own makeover show using the members of The Scratch. Together we see each member transformed from dastardly punks to perfectly normal members of society. However, everything goes awry when our ‘punks’ don’t quite approve of their makeovers and the show’s host meets a bloody end.