Ahead of the GQ Magazine Man of the Year Awards, we worked with Seat CUPRA in partnership with GQ Magazine to pose the question to the world – what makes a gentleman? Laying bare the landscape of modern masculinity as we race towards the future. New Gentleman stars the inimitable Ken Duken and sets the challenge that we should be leaving the archetypal male identity in the rear view mirror; instead looking toward respect, open-mindedness and confidence as our guiding values of tomorrow.
Co-created and Exec produced by Hot Icarus and Directed by Giles Rozier.